Prezi A2 Evaluation

Finished Video

Above is our finished music video of Undercover Martyn, which now can be found on youtube. This was a huge step from our first draft of our music video and is definitely better. We found out that from our first draft that the video dragged on at points and some parts were boring and didn't relate to the music genre or the music. We needed to make sure in this video that we used conventions of the indie genre and we showed stereotypical of what the indie bands are like in this day and age. When editing this video we also wanted it to be upbeat and fast paced, so we made sure when editing that we included quick cuts and made sure it was to the beat of the music. We also wanted a variety of camera angles and shots, so throughout the video we made sure we used different camera angles and had a variety of shots. I personally think we worked extremely well as a group as we only had a short amount of time to reshoot this and edit it as well. I also think we all contributed extremely well to make the video to the best that we could. My favourite bit in the video is at 1.41 when the cuts are really quick and we moved around, it works really well with the music and beat. As a group we think we have performed really well as we had to re-shoot and edit only in a short space of time. We are pleased with the end result and we hope you enjoy watching it.

Final Tweaks

Before completing our music video of Undercover Martyn, we made some final tweaks to make sure we could get the best possible grade we could. To do this we made sure that we edited the music to beat and pace of the music. Also as the song was fast paced throughout the majority of the song we made sure that we kept a good pace throughout and faster at parts when the song's pace rose. As a group we decided that once the final tweaks were done we needed to render the video and then convert it into a quicktime video so that we could upload the video onto youtube.

Finished Inside Digipak

Above shows the two inside cd covers for our digipak, we found it harder to create a good inside cover then a front and back CD cover. We decided to use a original but basic photograph for the first inside cover, so we came to an agreement to select a photo of all of our feet. The photo was too big so we had to crop it down to size so that it would fit on a CD cover dimensions. Once we had done this, we then decided to change the contrast and brightness of the image, we did this by selecting this tool and experimenting to find a good contrast between the both. When we found a good contrast and brightness for the cover we thought it would be good to add some text into the image, so we decided to add the bands name and Callan had a good idea and we decided to put this on the sole of the white trainer. We also added a diffuse glow to the white shoes to make them stand out more and so that the text could stand out against the shoes. We also added the album name once again and also put strokes on both of the titles. 

The other CD cover where the CD actually goes, we decided to use a photo in which we were messing around the the noise effect. We found one that look good and work extremely well, a red light dominates the image and it will catch the audiences attention. We then decided to add a CD outline of where the CD will actually be put. Once we had decided how big it should be we then added the Two Door Cinema Club title to the CD. As a group we feel that this looks good and we were happy with the final outcome. 

Finished CD Digipak

This is the final album cover, which shows the front cover and the back cover of our finished digipak. The front cover shows a bold image of us with a noise effect used to make the background seem blurry and us seem still. We thought we would use this effect as it is original and also looked very good and unique. Once we had put the image in photoshop we then cropped it to make us take up the majority of the front cover. We then decided to go on a website called dafont to find a font we could use for the titles , we found some two fonts which we really liked as used this for the title Two Door Cinema Club and also Tourist History. After we had found the fonts and put the titles on the front cover, we finished off by adding a white line down the side and used the opacity tool to made it blend it with the background. 

The back cover of the CD cover shows a photo of the props which are used throughout the video. The song list is shown on the back of the album. We decided to put this in the bottom right hand corner as this look the best with the contrast to the background. We then added the barcode into the bottom right hand corner to make it look more professional, then added a couple of music logos which play Two Door Cinema Clubs music. we added strokes to the songs to make the stand out from the background.

Finished Magazine Advert

This is the finished magazine advert which we have edited on Photoshop, as a group we came to an agreement that this photograph would be the best one for a magazine advert. We then wanted to make sure that the bands name was the biggest and boldest thing on the page. This can be seen at the top of the magazine advert. On the bands name we added a stroke to make it stand out from the page more than the other words on the advert. Once we had added the title on we then added the song name that we did for our music video and then put the album name. We made sure these were the next two biggest and boldest things on the advert. We then added when it was going to be released and added the NME and Glassnote logos as these are record company's of Two Door Cinema Club. The last thing we did was added the bands website address and stated what the album can be brought on or downloaded from. We also made sure we had the digipak of the album in the bottom right hand corner.

Functions and Conventions of an Advert

While making our magazine advert we feel it is important to consider the functions and conventions of them and will do this by analysing them. First we discussed what they were. This will help us realise the key points when coming to our advert. It will make sure that we have the specific information thats needed with the conventions, and hopefully appeal to our target audience for our genre.
Functions are:

• To Promote the artist
• To sell the song
• To be eyecatching- visually striking

Conventions are:

• Song/Album title
• Visual links to videos- Intertextuality
• Reviews (Newspaper, Music press, Celebrities/DJ's- Trend Setters)
• Condensed information on content
• Release date
• Artist name
• Where is it available to purchase (HMV,Amazon)
• Record label logo